2016, Madrid, Spain. Feedonate is born as an approach to get rid of the food waste in the country. A way to connect food banks with donations from companies and supermarkets where food needs to be within certain parameters standardized by the market. So whatever does not apply can be offered as a donation. According to a report by the Spanish Ministry of Agriculture, food and the Environment, approximately 8 million tons of food are wasted in Spain each year. Many stores are now committed to doing better, but grocery store food waste is still a massive problem.
The idea was to develop an app where you can register as a donor / food bank. Depending on which type of user is registered, you’re able to look for donations or make one as a list (basket), categorizing the type of food and the amounts available. Once you ask for a donation, the companies need to accept the request if the conditions are in order. Donors could also reach for food banks that are looking for supplies. To foment the companies to keep on track with the app, each one would be ranked to see how many donations they’ve done and make it visible to the public. So the altruistic action would be celebrated in a way to persuade people to buy from those companies instead of the regular ones.
The logotype was designed combining the ideas of feeding (“mouth”) and receiving (“open arms”). The packaging was intended for non-perishable food. The intention was to show a clean design and make it appealing for each sides in question.
The app was prototyped and developed with Ruby on Rails, Postgress for Database, Devise for user registration / login and Heroku for deployment, all in a time-frame of 1 week.
...Once you ask for a donation, the companies need to accept the request if the conditions are in order. Donors could also reach for food banks that are looking for supplies.