2015, Temuco, Chile. Observa was the first logo i’ve ever done. It was an attempt to build a personal creative brand that could, eventually, lead into posting a shop online with cool clothing pieces. The idea behind was to portray the eye and highlight the curves. To make it dynamic and rounded. After a while i realized how the logo only worked with some background and did not stand by itself.
Observa (the word for observe) made sense as a concept involving design. The work was done at Illustrator taking a bit of reference from the “aurea section” to balance out the elevation of the curves. I found out later that they were way too big and this was not good for very small sizes or print work. The UX design for the shop was also developed but not implemented online.
What i've learned from this project was how to balance out a bit the extension that a logotype can have and how it could be applied for the digital and the physical world.
...The idea behind was to portray the eye and highlight the curves. To make it dynamic and rounded.